Shoplifting Prevention Tips for Your Business
Shoplifting,
generally regarded as a crime of opportunity, is a problem that affects all
retailers. Since it is a crime of opportunity, the solution to preventing
shoplifting would seem to be to eliminate the opportunity. However, shoplifting
is, by its very nature, one of the most frustrating crimes to control - by
bringing the public together with goods that are for sale, a business creates
the opportunity for shoplifting. Shoplifters enter the store, as do honest
customers, visit the same displays, and handle the merchandise in much the same
way - that is, up to the point where they conceal the goods and leave without
paying.
There are many
measures that a business can utilize to minimize shoplifting losses. First,
management must accept the fact that shoplifting can, and probably does, occur.
The business must then make the task of shoplifters as difficult as possible.
By surveying the premises from the standpoint of the shoplifter, the various
points of vulnerability can be recognized and methods implemented to eliminate
them.
This report
provides information on how a retail business can survey its premises to
determine its vulnerability to shoplifting, what measures can be used to reduce
shoplifting losses, and the need for policies regarding the detainment and
prosecution of shoplifters.
Know Your Store: Ask Yourself These Questions
Before
implementing a shoplifting prevention program, the following basic questions
should be asked about the business and its operation:
·
Is there a system of inventory controls to measure
shoplifting losses?
·
Is the business a likely target for shoplifters?
·
Is the merchandise small or easily concealed, or of
high-value?
·
Is the merchandise displayed in an orderly fashion
to permit store personnel to quickly locate items?
·
Do certain areas of the store tend to become very
congested and overcrowded, thus providing an opportunity for shoplifters?
·
Are shelving and display cases kept at a fairly low
level so as to provide an unobstructed view for store personnel?
·
Is there an electronic article surveillance (EAS)
system?
·
Can customers exit the store without walking past a
cashier or security personnel?
·
Are customers permitted to carry shopping bags or
other parcels in the store?
·
Do sales personnel appear alert and aware of who is
in the store?
·
Are employees trained in the techniques used by
shoplifters?
·
Are there established policies and procedures with
respect to detaining, arresting, and prosecuting shoplifters?
·
Are employees, particularly security personnel,
trained in the policies and procedures for detaining and/or arresting suspected
shoplifters.
Prevention Methods
Shoplifting
occurs because it has been made easy and convenient for the shoplifter. While
it is impossible to eliminate shoplifting losses completely, it is the
responsibility of the business to deter the would-be shoplifter as much as
possible through the proper use of people and equipment. A shoplifting
prevention program generally consists of procedural controls, EAS systems, and
security personnel. In addition, the program should have a policy regarding the
detention, arrest, and prosecution of suspected shoplifters.
Procedural Controls
Procedural
controls are intended to eliminate the opportunity for shoplifting and consist
of the following elements:
·
The physical layout of the store should be such
that it discourages shoplifting. Merchandise should not be located near doors.
Aisles should not be cluttered. Cash registers should be placed so that
customers must pass by them to exit the store. The number of entrances/exits
should be limited to that required by life safety and building codes. Customers
should not be allowed to use fire exits to exit the store, except in an
emergency.
·
All customers should be greeted as they enter the
store. A cheerful "May I help you?" from a clerk is appreciated by
the bona fide customer, but serves a notice to would-be shoplifters that they
are being observed.
·
Sections of the store should not be left unattended
during business hours. Employees should arrange to have their stations covered
whenever they need to be away.
·
Telephones should be located so that sales clerks
can observe their areas while using the phone. Sales clerks should never turn
their backs on customers, since this is an open invitation for shoplifting.
Remind employees that there are no stereotypical shoplifters, and that all
customers are potential shoplifters.
·
All small, high-priced merchandise should be kept
out-of-reach of customers, preferably in a locked display case. Sales clerks
should be instructed to show only one piece at a time - it is much easier to
keep track of one item than a group of items. All expensive or desirable
merchandise should be inventoried on a frequent basis to detect the existence
of a problem, so that immediate prevention measures can be undertaken.
·
Ticket-switching can be combated by making it
difficult to substitute one price mark for another. One approach is to use tickets
that tear apart when there is an attempt to remove them. On soft goods, price
tags should be attached with plastic string or staples. On goods particularly
susceptible to theft, hidden price tags or coded prices may be attached. Since
these methods are not foolproof, sales clerks and cashiers should be familiar
with the prices of goods and with the ticket system used by their store.
·
The theft of garments in fitting rooms should be
deterred by developing a system to account for the number of garments a
customer takes into the fitting room. Customers should be prevented from taking
shopping bags into fitting rooms - ideally, customers should be required to
check shopping bags upon entering the store.
·
Store policy should require that each customer be
provided with a receipt for every purchase. Purchased items should be placed in
a bag, and the bag sealed with the receipt attached so that it is clearly
visible.
·
Convex and two-way mirrors (which reflect the
customer's image but can be seen through from behind) placed at strategic
points, as well as closed-circuit television monitored from a central location,
are examples of surveillance equipment available. These enable store personnel
to keep all areas in view. (For legal reasons, two-way mirrors should never be
used in fitting rooms.)
Electronic Article Surveillance (EAS) Systems
EAS systems were
developed more than 20 years ago to prevent the theft of soft goods merchandise
from the sales floors of department stores. EAS systems in recent years have
undergone several technological advancements to meet changing security needs.
Studies have shown EAS systems to be effective in reducing shoplifting losses
by as much as 75 percent.
EAS systems are
relatively simple devices. They consist of two components: tags that are placed
on the items to be protected and which are virtually impossible to remove
without a special device; and sensors that consist usually of a transmitter and
receiver and which are placed at exit locations in the store. The sensors
usually are pedestals, placed on either side of a doorway or a passageway that
customers must pass through to exit the store. The transmitter establishes an
electronic field at the exit. The tags, which are designed to unbalance or
change the field, are detected by the receiver when a tagged item is passed
through the field. This detection can then be used to initiate an alarm.
In a typical
application, the tags are placed on all highly desirable merchandise in the
store. If a customer attempts to exit the store without paying for tagged
merchandise, the sensor at the exit will detect the tag, initiating an alarm.
In the case of one system, the tag itself will start to beep, thus identifying
the person with the tagged item. When a legitimate customer pays for the merchandise,
sales personnel remove or deactivate the tag and the customer can then exit the
store without activating an alarm. Thus, it is important to assure that the
clerk removes/deactivates the tag.
Underwriters Laboratories Inc. (UL) has established a listing program for
EAS systems. Products that have been tested and listed by UL can be found under
the category, “Antitheft Alarms and Devices (ATJT),” in the Security Equipment Directory. The standard used for
investigating the product is the Standard for Safety UL 1037, Antitheft Alarms and Devices.
For a more detailed discussion of EAS systems, see Crime Prevention Report
CP-53-10, Electronic Article Surveillance Systems.
Using Security Personnel to Prevent Shoplifting
If shoplifting persists, the use of security guards should be considered.
Guards should be dressed in uniform to signify their presence and act as a
deterrent. For additional information, see Crime Prevention Report
CP-71-10, Guidelines for the Selection, Training, and
Licensing of Private Security Officers.
Detention, Arrest, and Prosecution
It is generally
agreed that the most important element of any shoplifting prevention program is
the arrest and prosecution of shoplifters who will not otherwise be deterred.
Prosecution not only serves to impress upon the individual arrested that
shoplifting will not be tolerated by the store, but it establishes an attitude
that becomes known in the community.
Because of
ignorance of the law and fear of lawsuits, however, many retail businesses are
reluctant to detain and/or arrest shoplifters. What can begin as a criminal the apprehension of a suspected thief can be converted into grounds for a civil suit against the business owner for not following proper procedures (these
procedures should be developed with the assistance of the local police and be
reviewed by legal counsel).
Detaining
someone, even momentarily, without hard evidence of theft can lead to a lawsuit
for false arrest. Staff should be trained in the procedures to follow in
detaining and/or arresting shoplifters. The training should also cover the
importance of documenting what has occurred.
All States have
laws, called "merchant's privilege laws," that are intended to
protect stores from civil lawsuits and criminal charges arising from the
detention and questioning of suspected shoplifters. These laws will provide
protection against suits for false arrest provided the suspect has been
detained in a reasonable manner, for a reasonable period of time, and that there
is reasonable assurance that the suspect has taken merchandise with no
intention of paying for it.
A person is not
necessarily guilty of shoplifting just because he or she did not pay for an
item. It is not a crime to forget to pay for something. For a person to be
guilty of shoplifting, it is necessary to prove that there was intent to steal.
This requires that the shoplifter be seen taking the merchandise, be seen
concealing it without having paid for it, be watched continuously to be sure
that the merchandise has not been "ditched"(if there is any break at
all in the surveillance of the suspected shoplifter, the business will be
taking a poorly calculated risk in attempting to make an arrest), and be
apprehended past the last possible point where payment could be made.
A retailer must
develop clear and legally sound procedures for detaining suspected shoplifters
and safeguarding evidence. All sales personnel should be trained in the
procedures. Local police departments can usually offer advice on the proper
procedures to follow.
Almost all
States also have laws, called "civil recovery" or "civil
demand" statutes, that allow retailers to forgo the hassles of the legal
system and simply ask shoplifters to make restitution, including some costs.
While some retailers have made such requests while the suspected shoplifter is
still in the custody of security personnel, loss prevention experts generally
recommend that civil recovery be handled after the suspect has been released.
At such time, a letter from the victimized business, on its own or via an
attorney or a third-party company, can be sent to the shoplifter demanding
statutorily set compensation, including the value of the item(s) stolen and
damages.
Global e Solution's electronic article surveillance antenna has been
designed to protect high-end retailers, combining Plexiglas/LED antennas with
robust store security.
As part of Global e Solution's 's new line
of electronic article surveillance (eas) antennas, the Street system offer
highly effective detection at up to a 6-foot aisle width.
It features new electronics that allow you to
locate your merchandise closer to antennas. This allows you to increase your
sales area, while offering performance consistency and reducing false alarms.
Excellent Performance - featuring the latest RF
technology for increased aisle widths and better detection
·
Detects the Widest Range of Tags Available.
·
Up to 6' between antennas
·
Jammer Detection - alerts you to the use of EAS jammers.
·
Sleek Plexiglas Design
·
Integrated LEDs - in a choice of red, blue or green
·
Data Flexibility - connects to Evolve accessories such as
VisiPlus
·
Dimension: 1.607'
wide x 0.36' deep x 5.413' high
All EAS
systems from Global e Solution's Theft Prevention Products are:
·
Genuine Checkpoint Systems
·
New (not used or refurbished)
·
Specified for your specific product mix, store layout,
location and other individual factors
·
Include installation by Global e Solutions Technicians
·
Have a parts and labour warranty from Global e Solutions,
India
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